Data-Driven Decisions: The MSP Growth Masterclass (Business)

Class is in session! MSPs don’t struggle because they lack effort – the struggle comes from knowing where to prioritize that effort first.

Revenue might look ok but tickets feel heavy. The answer is always hiring and throwing bodies at it but then margins are tight. Every issue feels connected but it’s unclear where to act first.

The real question is which lever do we pull to change the result and how do we know that’s the right one?

Join Amanda Doucette-Lachapelle (Auvik) and Larry Corbin (MSPCFO) for this hands on pre-day workshop that focuses on operational reality.

We’ll break down the core metrics across:

• Service performance (capacity and efficiency)
• Financial health (true margin, labor ratios, pricing accuracy)
• Hiring & scale decisions (when you need people vs when you need training or automation)

You’ll learn what to track, how metrics connect across departments, and how to diagnose root causes instead of treating symptoms.

Because most MSPs:

• Hire when they should optimize
• Raise prices when they should segment
• Blame people when the system (or lack of) is the issue

Data should guide your decisions but paired with context and compassion, not panic.

Class won’t end with more reports to run that sit idle.

It will end with clarity. Clarity on what to track. Clarity on what it means. And clarity on which lever to pull next.

Brought to you by Auvik & MSPCFO